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Request for Proposal (RFP) For: Promote Sales and use of Zinc(Zinc) & ORS

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Request for Proposal (RFP) For:  Promote Sales and use of Zinc(Zinc) & ORS for the Treatment of Childhood Diarrhea among Rural Health Care Practitioners and  Drug Stores in 16 Districts of Madhya Pradesh under Williams J Clinton Foundation Supported ZORDAR Project

Due Date for Proposals : 05/05/2014

Cost Reimbursable Subcontract Solicitations
THIS REQUEST FOR PROPOSALS (RFP) IS THE EXCLUSIVE, CONFIDENTIAL, PROPRIETARY PROPERTY OF FAMILY HEALTH INTERNATIONAL (FHI 360). IT MAY NOT BE COPIED, TRANSMITTED, OR DISCLOSED BY ANY MEANS WITHOUT THE EXPRESS WRITTEN CONSENT OF FHI 360. BY ACCEPTING A COPY HEREOF, RECIPIENT AGREES TO USE THE RFP (AND ANY RELATED DOCUMENTS) SOLEY FOR RESPONDING TO THIS RFP, AND DESTROY THE RFP (AND ANY RELATED DOCUMENTS) UPON YOUR DECISION NOT TO RESPOND TO THIS RFP

Request for Proposal (RFP)
 
RFP Title: Promote Sales and use of Zinc (Zinc) & ORS for the treatment of Childhood Diarrhea among Rural Health Care Practitioners and Drug Stores in 16 Districts of Madhya Pradesh
 
RFP #:                                     CHAI-ZORDAR/2014/- RFP #1
Issued on:                                23/04/2014
Proposal Deadline:                   05/05/2014
Submission Format:                 Hardcopy / Softcopy
 
I. INTRODUCTION & BACKGROUND: With a population of 72.5 million, Madhya Pradesh (MP) is the sixth most populous state in the country and continues to grow at a much faster rate than the national average[1]. MP is one of the poorest states in India with over 37 percent of its total population living below the poverty line with the per capita income in 2003-04 at Rs.8, 284 compared to the all-India average of Rs.11, 799[2]. Despite progress in recent years, MP remains among the states with highest rates of infant mortality (67 deaths per 1,000 live births) and children under five mortality (89 deaths per 1,000 live births) in the country. Deaths due to diarrhea are an important contributor to infant and under five years’ mortality in MP. According to Annual Health Survey (2011), around 15.2 percent children suffered from diarrhea (15.7 percent -rural; 12.9 percent -urban). Though 91.6 percent women are aware of ORS as the first line of therapy for childhood diarrhea, around 29 percent children continue to be provided home remedies as a first line of treatment, or no treatment at all. In the state, only 30 percent children less than five years are reported to receive ORS therapy whereas less than 1 percent children are provided Zinc (Zinc) along with ORS therapy.

According to the World Bank, only 11 percent of health care providers (HCPs) in MP reported to have a medical degree and just over half reported education beyond high school. Due to the low level of qualified HCP in the state, irrational treatment for illness such as diarrhea is common. In most cases of diarrhea home remedies are adopted as the first line of treatment by caregivers, followed-by over-the-counter purchase of ORS/drugs through local chemists, and only in case of severe condition, the child is taken to nearby health care providers, most of them being unqualified. There is low awareness among caregivers and providers do not demand Zinc and ORS due to low levels of awareness and suppliers lack incentive to produce, promote and distribute the products due to perceived low returns. This market trap results in low availability, access and use of Zinc and ORS in the state.  

FHI 360 through funding from Clinton Health Access Initiative (CHAI) has initiated the ZORDAR project in 16 districts of Madhya Pradesh

II. PURPOSEZORDAR Project Goal: Reduce morbidity and mortality related to diarrhea among <5 children, through deployment of new and improved approaches to scale-up Zinc and Oral Rehydration Salts (ORS) for diarrhea management by engaging with the private sector across 16 districts of Madhya Pradesh (Tikamgarh, Panna, Rewa, Chattarpur, Sagar, Damoh, Katni, Satna, Shahdol, Singrauli, Sidhi, Mandla, Balaghat, Dindori, Anuppur and Umaria).

Under the ZORDAR project FHI 360 will work with rural health care practitioners (RHCPs) and drug stores to increase demand and uptake of Zinc and ORS for the treatment of childhood diarrhea across 16 districts in Madhya Pradesh. FHI 360 will partner with pharmaceutical companies to procure Clinton foundation pre-approved ZINC and ORS products and partner with NGO’s to promote products with RHCP’s and create a supply chain system with C&F and stockists and place products to RHCP’s & drug stores. The partner must understand that affordability is a key issue in rural Madhya Pradesh so product pricing will be a key differentiator.

III.  SCOPE OF WORK & DELIVERABLES:  To achieve the above goal FHI 360 seeks to hire the services of pharmaceutical company/ies to procure and market Zinc and ORS to ensure its continued availability to RHCPs and drug stores across 16 districts of Madhya Pradesh. Through this RFP, FHI 360 invites technical and financial proposals from interested pharmaceutical companies to bid on the below scope of work. The application can be for the following specific clusters together or separate as well.

       Cluster 1 – Sagar, Tikamgarh, Chattarpur, Panna. Satna, Rewa, Sidhi, Singrauli
       Cluster 2 – Damoh, Katni, Umaria , Shahdol, Anuppur, Dindori, Mandla, Balaghat
 
................................................................................................
[1] Census 2011. Provisional report published by Registrar General & Census Commissioner, India
[2] Health Sector Reforms in India: Initiatives from nine states: Madhya Pradesh.
 
Also see: 

Request+for+Proposal Promote+Sales+and+use+of+Zinc ORS 

Earth Day Ebook Pathways to Green Cities and Innovative Ideas from Urban India 

Women's Initiative Grant 

Large Grants - Humanitarian Innovations 

Small Grants - Humanitarian Innovation

   
Google translator is installed and you can translate the pages in various languages - it is in the top right corner.  However, whie sending applications you need to send in English

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