Introduction Today, the non-profit sector has more communication tools than ever before available to them. The role of effective communication and publicity is becoming more crucial to the success of the overall mission of any NGO. With the diverse channels of socia-lmedia, non-profits can connect with their audiences, donors, supporters and stakeholders in creative and impactful ways. In this context, video is fast becoming a most effective tool in service delivery, outreach and fundraising. The power of the visual medium is indisputable. 100 hours of video are uploaded to YouTube every minute, and over 6 billion hours are watched every month. Liking and sharing video content is also becoming a habit. Keeping all this in mind, the People Development Training Centre has designed a 3-day training program in how to develop quality videos as a supremely powerful tool for NGOs to communicate their work and their message. |